UGC Studio — Terms of Engagement
These Terms of Engagement govern the working relationship between Melia Marketing Ltd (“we”, “us”, “our”) and the client (“you”, “your”) engaging our UGC Studio services. By purchasing or approving any UGC Studio package, you agree to the terms outlined below.
1. Scope of Services
UGC Studio provides AI-generated advertising creatives designed for digital marketing use. Deliverables may include video advertisements, scripts, hooks, voiceovers, variations, and related creative assets depending on the package selected. Creative work is inherently subjective. While we apply proven advertising principles, Melia Marketing Ltd does not guarantee specific marketing outcomes, including but not limited to sales, conversions, or return on ad spend.
2. Project Commencement
Work will begin once:
- Full payment has been received; or
- A deposit has been paid where agreed in writing.
All timelines are estimates and may shift depending on client responsiveness, revision requests, or production requirements.
3. Client Responsibilities
To ensure efficient delivery, you agree to:
- Provide accurate brand information, assets, and guidelines
- Respond to communications within three (3) business days
- Submit feedback in a clear, consolidated format
Failure to provide timely feedback may result in project delays or rescheduling.If communication becomes inactive for fourteen (14) days, the project may be deemed dormant. Reactivation may incur additional fees.
4. Revisions
Each package includes two (2) rounds of revisions, intended for reasonable refinements rather than creative redirection. A revision round must be submitted as a single, organised list of requested changes.
Revisions do not include:
- Complete concept changes
- New scripts after approval
- Offer changes
- Target audience changes
- Brand repositioning
- Additional variations outside the agreed scope
Requests falling outside these parameters will be quoted separately. Additional revision rounds are billed at our standard hourly or project rate.
5. Creative Direction & Approval
You are responsible for reviewing and approving creative direction, scripts, and messaging where applicable. Once an element has been approved, any request to alter it may be treated as new work. Silence following delivery for five (5) business days will be interpreted as approval unless otherwise communicated.
6. Performance Disclaimer
Advertising performance depends on external factors including offer strength, landing page quality, advertising budget, targeting, and market conditions. Melia Marketing Ltd is not responsible for campaign performance and does not guarantee results.
7. Payments
All invoices are payable within seven (7) days unless otherwise agreed in writing.
Late payments may result in:
- Project pauses
- Withholding of deliverables
- Loss of scheduled production time
We reserve the right to charge reasonable recovery costs on overdue accounts.
8. Refund Policy
Due to the customised nature of creative production, all payments are non-refundable once work has commenced. If a project is cancelled after production has begun, you remain liable for work completed up to the cancellation date. Refunds will not be issued based on creative preference, subjective dissatisfaction, or advertising performance.
9. Intellectual Property & Usage
Upon full payment, you are granted commercial usage rights for the delivered assets.
Melia Marketing Ltd retains the right to:
- Display the work in portfolios
- Use creatives for promotional purposes
- Reference the project in marketing materials
Unless otherwise agreed in writing.
10. Limitation of Liability
To the maximum extent permitted by law, Melia Marketing Ltd’s total liability in connection with the services is limited to the amount paid for those services. We are not liable for indirect, consequential, or performance-related losses.
11. Right to Refuse or Terminate Service
We reserve the right to decline or terminate projects that:
- Promote misleading or unlawful claims
- Fall within heavily regulated industries
- Pose reputational risk
- Breach advertising platform policies
Any work completed prior to termination remains payable.
12. Acceptance of Terms
Engaging Melia Marketing Ltd for UGC Studio services constitutes acceptance of these Terms of Engagement.