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CG Brown Electrical came to us through our 10X Tradie Offer, looking for a website and marketing package to generate more leads and track conversions. As an all-around electrical company, CG Brown Electrical offer expert electrical services for new builds and renovations across commercial and residential units. They specialise in heat pumps, which they sell and install themselves.
Their existing website was a very simple site that looked more like a spreadsheet. It existed mainly as a way to encourage visitors to get to their online store and purchase a heat pump model. The site did little to convince viewers that CG Brown Electrical was an expert electrical outfit capable of many different jobs. The site pages had few links and little information, making it confusing over what to do next. There was also little conversion tracking or SEO done at the backend of the site, so CG Brown Electrical didn’t know who had visited the page unless they were buying a heat pump in the store.
The first thing that was clear was the need to build separate pages. We split the site into heat pumps, solar panels and wiring, with dedicated pages for each. On these new pages, we made the calls to action obvious and front of centre, with multiple banners and attractive page headings. We also created a lot of unique content that explained the CG Brown Electrical offer in bite-sized chunks.
The website as a whole we designed with the brand in mind to be a lot more informative and to deliver some of the personality behind the company. We included several high-functioning animations, particularly on the About Us page and the menu, which really brought the site to life.
As part of our SEO package, we included additional keyword pages for thirty-three different locations, helping CG Brown Electrical rise through the ranks on Google.
The result is a website that hits a professional tone, and that feels much more in keeping with the brand. From anywhere on the site, it’s much easier to get in contact with Cameron and his team and, best of all, it’s much easier to track how customers interact with the site.
We’re now running social media campaigns for CG Brown Electrical, as well as Google Ads, to position the company better online. We’ve also automated their incoming leads through our CRM software, Ailem, making it super easy to respond and track new customers.