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The client
Toastmasters is a nonprofit educational organization that operates clubs worldwide for the purpose of promoting communication, public speaking and leadership. The Bishopdale Toastmasters Club has been helping its members sharpen their communication skills and have fun with public speaking since 1992.
The challenge
Their existing website struggled to keep users interested. Bounce rates were up at an alarming 92%, offering very little to visitors. The design was rather outdated and wasn’t user friendly. The website was custom coded, making it difficult for club members to make even the most basic changes.
We worked alongside Bishopdale Toastmasters to design and build a professional website that was easy to navigate and welcomed new visitors. We took inspiration from Toastmasters International to deliver them something that fit in with the organisation and truly represented their brand identity The new site was built on WordPress, allowing club members to easily make changes without needing to write a single line of code.
We incentivized new members by offering them a free day pass, which ultimately resulted in Toastmasters Bishopdale becoming the fastest growing club in the South Island.
The result
The client loved their new website. They raved about it to everyone and complemented the increase in paid members since it’s launch. It has resulted in real world conversion. The international body loved it so much they asked us to build websites for some of their other chapters. So far, we’ve built new Websites for Bishopdale Toastmasters, Rangiora Toastmasters, and Queenstown Toastmasters.
“Our website had been static for many years and had fallen well behind what is needed today. Melia Marketing did a complete overhaul of the site and moved it to a modern platform. We were very impressed with the speed with which Gareth delivered the finished product and we are already seeing a greater level of interest from prospective members. Gareth's work has been of great value to us and we are very happy with it.” - Ross, Bishopdale Toastmasters
“Queenstown toastmasters in NZ needed a website that reflected the energy and diversity of our club. Gareth and the team at Melia Marketing created an awesome website quickly, professionally and on budget. The club membership are really impressed with the new website and would have no hesitation in recommending Gareth and his team.” - John, Queenstown Toastmasters