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Progressive Financial Planning (PFP) is a financial consulting service that helps people create a roadmap for their monetary futures. Specialising in wealth management, pension transfers and financial planning, Mark aids those who come to him to create a plan, taking them from where they are to where they want to be. In his sessions, he gets clients to set goals in order to achieve financial stability, retirement plans or final mortgage payments. As his slogan suggests, Mark's aim is ‘making money make money’, helping increase what his clients have in the bank.
Mark’s previous site wasn’t getting across his level of service or message. Having removed his website, we had to create something fast that could take its place whilst elevating Mark’s brand and giving him the professional edge online that was obvious when meeting with him in person.
Working alongside Mark and Phil Hart from Hart Creative on content, we created a site that broke Mark’s services into recognisable, digestible chunks of information. From the homepage, it became much easier to see where to follow next, with large imagery and carefully selected icons pointing the way. We also chose a mixture of dark green and beige for the colour scheme, reflecting the financial industry.
The home and service page flows were likewise designed to break down Mark’s key service delivery into a few digestible sections, taking off some of the edge people felt about talking to a financial consultant. The About Us page was designed to highlight Mark’s abilities and break down his core offering and process into a step-by-step that made it easy for his clients to see what exactly he offered.
Progressive Financial Planning now has a premium-looking website that it’s using to attract new clients and advertise its services. Currently, Mark is looking at SEO options to bolster his web presence and improve his rankings locally.