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Total Tours offers unique sporting opportunities for New Zealand and overseas high school students. Touring the country, school teams play against each other in organised competitions whilst learning under incredible coaches and experiencing fun extracurricular activities.
Initially operating as Total Rugby Tours in 2004, the success of the tour groups led schools to request similar opportunities for other sports. Now, the venture has opened to include several overseas tours and other educational opportunities, including a geological tour of New Zealand.
Phil’s unique business model is built around solid connections to schools and coaches, allowing kids to play sports while taking the guesswork out of tour organisation for teachers and schools alike. With dozens of video testimonials from repeat clients, Total Tours has been a resounding success with its repeat clients.
The trouble Total Tours had online was explaining just what it offered. The site was becoming unmanageable with many new tours and additional options. People who landed on it were confused and went away without finding what they wanted. The old design was slow to respond, often crashing, and the images were grainy and outdated. Clearly, a solution was needed to bring Total Tours’ online web presence in line with its incredible value offering.
The new site was designed to be much cleaner on initial viewing. We removed the scrolling header with heaps of text, replacing it with a clear title and business description. The black background also helps focus the eye.
Scrolling down opens up images of sports which move against each other in a stylistic overlay. The next section takes you straight to the sports on offer, testimonials and things to know, breaking through any objections or questions. We used some completely new animation styles to bring the site to life.
From the menu navigation bar, it’s easy to navigate to the different pages without all the distractions. With a lot of information to unpack, we designed timelines and dropdowns to keep the site from being overbearing. New photos, kindly provided by Phil, replace the grainy look of the originals.
The most important design was on the individual tour pages. Embedded video in the header allows users to see some snippets of the tour while the text highlights the core offerings. Users can download the itinerary or book online to secure their place. A CRM (Customer Relationship Management) form in Ailem collects all the info from leads and notifies Phil that someone is interested in scheduling a tour.
The new sight has changed the way Total Tours operates. Now, instead of being confused by too many options, users can easily see where to book and get in contact. Since the service is so individualistic, further details are decided on by correspondence, allowing users to select the number of games, nights or events they want to participate in.
Total Tours is now capturing more leads online. With new tours to come in Japan, South Africa and Australia, the revamped website has come at just the right time to take Total Tours global, removing the barriers to booking that the old site had.